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About Me
For more than 15 years, I’ve led creative production and visual storytelling across broadcast, digital, experiential, and branded campaigns for global media and technology brands including Netflix, MTV, Bell Media, Crave, Microsoft, and the AGO.
My background sits at the intersection of creative direction, production systems, and design-led storytelling. I specialize in translating complex ideas into scalable, audience-focused campaigns, leading projects from early strategy and concept development through execution across film, motion, social, live experiences, and multi-platform content systems.
Over the course of my career, I’ve launched national broadcast brands, directed integrated campaigns, built creative workflows for cross-functional teams, and managed large-scale productions involving designers, editors, animators, developers, marketers, and external partners. My work combines hands-on creative leadership with operational rigor, balancing ambitious ideas with real-world execution, timelines, and delivery.
Alongside commercial work, I maintain an interdisciplinary art and design practice focused on motion, installation, projection, and spatial storytelling. This perspective continues to shape how I approach narrative, visual systems, and audience engagement across both cultural and commercial spaces.
I hold an MBA in Creative Strategy and an MFA in Interdisciplinary Art, Media & Design, and have also taught creative strategy, advertising, motion design, and visual storytelling at OCAD University and Miami Ad School.